Founder, Monica, has been in the children's clothing and accessories business for over 30 years, mostly in Europe and Latin America. After relocating to the United States, a chance encounter with two mothers in a supermarket ignited a spark in her. The mothers lamented the difficulty of finding adorable, high-quality children's jewelry in the US. As an industry insider, Monica knew they were spot on! She realized the distinctive designs and exceptional quality of children's jewelry available in Europe were missing from the US market. Driven by her impeccable taste and attention to detail, Monica harnessed her expertise to create the world's most extensive collection of fashionable, affordable, and top-quality children's jewelry.