Giving Back

One of Apostle's mission statements is Do good. Feel good. Look good. Giving Back is a foundational corner stone that Apostle is built on, and has been since the beginning.

With all that’s going on in the world, it’s hard to turn around and ignore all the need out there. We recognize that not everyone is gifted or able to work in relief agencies, but we do believe that everyone is able to make a difference. It doesn’t matter if you take big steps or little steps towards helping others, but it’s when we step together that can change lives.




Tiny Footprints is aimed at removing the silent suffering
that often comes with pregnancy and infant loss. 


"Our purpose is to raise awareness and promote conversations of loss to reduce the stigma surrounding pregnancy and infant loss. We also raise funds that sustain the current support programs, as well as to enhance these programs for parents and families that have faced the tragedy."


Through ongoing donations and the annual Tiny Footprints Gala, funds go towards those that are affected by miscarriage, stillborn, neonatal death or infant loss. In addition to providing ongoing resources for families, much of the funds raised so far have gone towards a much-needed renovation at the Pregnancy and Infant Loss Clinic at the Foothills Medical Centre. These renovations provide a private, professional and compassionate environment for families to receive the counseling needed to honour and celebrate the precious lives and find healing through grief, all in a single space at the Women's Health Center. 


"It's important for us to continue to remove the stigma of
silent suffering surrounding this topic and allow people to tell their stories
and give them resources to reach out in times of need."



A portion of every Apostle order will go towards the amazing work that Tiny Footprints is doing. 

Apostle has also collaborated with Tiny Footprints to design a charity Special Edition Necklace. 50% of the proceeds from the Tiny Footprints Sono Necklace will go directly to the organization. 


Tiny Footprints Pregnancy and Infant Loss Support Necklace


To learn more about the Tiny Footprints organization, to get involved, or to get tickets to their 2019 Gala, click here